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The three R’s of recycling content

Recycle, Re-purpose and Refresh

The internet is an insatiable beast; and trying to continually feed it fresh content is...

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The strategy behind Tourism Australia’s Dundee reboot

Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a...

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5 PR trends every public-sector professional needs to know and act on

*Nervously risking the disdain of our readers for pointing out the obvious*… technology has changed the way that...

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Communication challenges governments, globally

My career started with both communication and government. At the age of 25, I had a completely different idea about my...

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